My First Fragrance PR Experience + Full Honest Breakdown

There’s something special about your first PR package in any category, but for me, receiving The 7 Virtues Summer Fling collection felt like a full-circle moment.

As a beauty and lifestyle content creator, I’ve reviewed makeup, skincare, and haircare for years—but fragrance has always felt more personal, more emotional, and honestly… more intimidating. So when I received this collection featuring Strawberry Jam, Coconut Sun, and Clementine Dream, I knew I wasn’t just reviewing perfumes—I was stepping into a new storytelling space.

I recently shared my full thoughts in a YouTube video here:
Watch my full Summer Fling fragrance review

And let’s just say this: we definitely don’t all have the same favourite in this lineup.

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About The 7 Virtues

Before diving into each fragrance, it’s worth acknowledging the brand itself.

The 7 Virtues is known for creating clean, ethical fragrances that often highlight sustainably sourced ingredients from countries rebuilding after war or hardship. Their mission centers around peace, empowerment, and conscious luxury.

That alone makes the experience feel different. These are not just “smell good” perfumes—they’re designed with intention.

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1. Strawberry Jam

Strawberry Jam is the boldest and most playful scent in the Summer Fling trio.

Fragrance Profile

• Top Notes: Strawberry, Raspberry, Citrus Accords
• Middle Notes: Rose, Jasmine, Fruity Florals
• Base Notes: Vanilla, Musk, Warm Woods

From the very first spray, Strawberry Jam comes in juicy and unmistakably sweet. It feels like opening a jar of fresh berry preserves—bright, sugary, and slightly tart at the edges.

As it settles, the florals come forward, softening the sweetness and giving it a more wearable structure. The dry-down leans warm and slightly creamy thanks to vanilla and musk.

My Take

This one is fun. It’s youthful, playful, and definitely attention-grabbing. Personally, this was not my everyday favourite, but I understand why so many people love it—it leans very “compliment magnet” energy.

If you love sweet, fruity fragrances with personality, this one will likely be your pick.

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2. Coconut Sun

Coconut Sun feels like the most “vacation in a bottle” scent in the collection.

Fragrance Profile

• Top Notes: Coconut Water, Bergamot, Lemon
• Middle Notes: Tiare Flower, Ylang-Ylang, Jasmine
• Base Notes: Vanilla, Sandalwood, Amber

The opening is instantly tropical. The coconut is airy rather than heavy or sunscreen-like, which makes it feel more modern and refined.

As it develops, the florals take over and soften the tropical brightness. The base is warm, smooth, and slightly creamy with sandalwood and vanilla grounding the scent.

My Take

This was my personal favourite from the trio.

It feels effortless—like warm skin after the beach, golden hour light, and soft linen clothing. It’s not overpowering, but it still leaves a noticeable trail.

This is the one I kept going back to after the initial testing. It just works in a very easy, wearable way.

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3. Clementine Dream

Clementine Dream is the brightest and most citrus-forward fragrance in the collection.

You can shop it here:
Shop Clementine Dream

Fragrance Profile

• Top Notes: Clementine, Orange Zest, Mandarin
• Middle Notes: Neroli, Orange Blossom, White Florals
• Base Notes: Musk, Amber, Soft Woods

This fragrance opens with a burst of citrus that feels sparkling and uplifting. It’s fresh, juicy, and very energizing.

The heart introduces soft florals that keep it from becoming too sharp. The dry-down is clean and slightly musky, giving it a skin-scent quality.

My Take

This one felt the most “clean girl aesthetic” to me.

It’s light, airy, and perfect for everyday wear—especially in warm weather or when you want something that feels fresh without being too sweet or heavy.

Between the three, this one is the most universally safe, but still beautifully done.

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Pricing (Canada vs US)

Pricing can vary depending on retailer, but here are the typical ranges for The 7 Virtues fragrances:

• Travel / Rollerball sizes:
  • USD: ~$35–$45
  • CAD: ~$45–$60
• Full-size bottles (approx. 50–100ml depending on format):
  • USD: ~$88–$110
  • CAD: ~$120–$150

These fragrances are positioned in the clean luxury fragrance category, so they sit in that mid-to-premium price range.

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Where to Buy

You can purchase the Summer Fling fragrances through select beauty retailers and online:

• Sephora (US & Canada)
• The 7 Virtues official website
• Select clean beauty retailers

Affiliate links for each fragrance:

• Coconut Sun:
  Shop Coconut Sun
• Strawberry Jam:
  Shop Strawberry Jam
• Clementine Dream:
  Shop Clementine Dream

(Some links may be affiliate links, meaning I may earn a small commission at no extra cost to you.)

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Final Thoughts: My First Fragrance PR Experience

This collection felt like more than just testing perfumes—it felt like learning how to translate scent into storytelling.

What I found most interesting is how differently each fragrance performed on me versus how I expected it to:

• Strawberry Jam = bold, sweet, playful
• Coconut Sun = soft, warm, vacation-like (my personal favourite)
• Clementine Dream = fresh, clean, effortlessly wearable

We definitely didn’t all agree on favourites in my household either—which made testing even more fun and honestly more real.

Fragrance is deeply personal. It reacts differently on every skin type, every body chemistry, and every memory attached to scent. That’s what makes it such a powerful beauty category.

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Would I Recommend The Summer Fling Collection?

Yes—especially if you’re exploring clean fragrances and want something that feels modern, wearable, and not overpowering.

If you love:

• Sweet fruity scents → Strawberry Jam
• Tropical warm scents → Coconut Sun
• Fresh citrus scents → Clementine Dream

There’s something here for you.

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If you want to see how each fragrance actually wore on my skin and my live reactions, you can watch my full breakdown here:
Watch full fragrance review

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Thank you to The 7 Virtues for sending my first fragrance PR package. This was a beautiful introduction into fragrance storytelling, and definitely the start of more perfume reviews to come.