Why Johnsons Cottontouch Baby Lotion Is My Bedtime Secret Weapon

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By now you’ve heard of the Johnson’s Cottontouch baby lotion which was a part of their massive rebranding launch back in 2018. If you’re a mother to a baby or a toddler, then I’m sure you’ve heard of this lotion unless you’ve been living under a rock. This lotion is designed and formulated with newborns in mind. This is great for their sensitive skin. This newborn face and body lotion is extremely light, has a very thin consistency, almost milk-like. It absorbs extremely quickly into the skin and provides 24 hours worth of moisture.

The whole idea behind Cottontouch is that from the moment they are born, you can from that connection with your new babythrough touch. Touch is so important as it is one of the most powerful way to form that bond.

However I didn’t realize how much I would love this lotion for not just my baby but for both of my girls. Aside from the fast absorption and it’s ability to provide moisture without causing my girls’ skin to have a reaction, the fragrance is what makes this lotion so worthwhile. It’s also the reason why a year later after the birth of my baby, I am still using this lotion on her.

The lotion smells like cotton and it is so soothing. When I get my girls ready for bed the most important thing is to avoid anything that can stimulate them. I’m trying to avoid stimulation because by the time bedtime rolls around this mama is tired. I need to wind down myself.

Since the first time I’ve used this on my girls, the smells instantly lifts my mood. It’s therapeutic in a way. I apply it to their body and I see them smile because we’re usually talking about the day and I’m doing a silly face. It is a part of our bedtime routine.

I love that it doesn’t leave my hands sticky or heavy. It doesn’t matter how many pumps for lotion I use my baby’s skin is soft and moisturized and so is my hands. It’s perfect all season long.

Is there a bedtime staple that you can’t go without? Let me know in the comments.



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