In a world where new beauty drops happen faster than you can hit “add to cart,” there are some makeup products that have earned their permanent place in our kits. These are the tried-and-true staples—the OGs—that never let us down. Whether you’re going full glam or just doing a quick face for content creation, these five holy grail products deliver every time.
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Here are the must-haves every beauty influencer should have on rotation:
1. L’Oréal Voluminous Original Mascara
If you know, you know. This mascara has been blessing lashes with volume and drama since forever. The formula is creamy but not clumpy, buildable but not flaky. Whether you’re going for soft definition or a bold lash moment, this delivers plush, feathery fullness that always looks good on camera. It’s no wonder makeup artists and celebs alike swear by it.
2. Maybelline Instant Age Rewind Eraser Multi-Use Concealer
We all chase that wide-awake, bright-under-eye look—and this concealer delivers it on a budget. Its sponge-tip applicator makes blending a breeze, and the formula melts seamlessly into the skin, canceling out dark circles, hyperpigmentation, and redness with ease. It’s lightweight, high-coverage, and doesn’t cake or crease. Basically, it’s your bestie for filming days, mom days, and everything in between.
3. Soft Triangle Makeup Puff
If you haven’t added a triangle puff to your routine yet, you’re seriously missing out. This tool is the secret behind those flawless under-eyes and super snatched baking jobs you see all over IG and TikTok. It gives you precision for applying powder in tight spaces and leaves a smooth, blurred finish. Bonus: it’s reusable and washable, so you can keep it in your kit long-term.
4. e.l.f. Halo Glow Liquid Filter
You want glow? This gives glow. The e.l.f. Halo Glow is basically a dupe for a high-end illuminator (👀 we see you, Charlotte), but at a fraction of the cost. Wear it alone for a radiant no-makeup makeup look, or under foundation to give your base that lit-from-within vibe. It’s influencer-approved for a reason—it plays beautifully with lights and cameras.
5. Real Techniques Makeup Brushes
Flawless makeup starts with the right tools, and Real Techniques brushes are GOAT status in the beauty world. Affordable, high-quality, and durable, these brushes blend like a dream. From their iconic blush brush to the expert face brush, they work just as well for beginners as they do for seasoned MUAs. Trust: these belong in every flatlay and on every vanity.
Final Thoughts
New products come and go, but these OGs are the backbone of a solid beauty routine. They’ve stood the test of time (and algorithm changes), and they continue to deliver consistent, camera-ready results. Whether you’re creating content, heading out, or just doing your everyday face—these are the products that won’t let you down.
Which one of these is already in your kit? Which one are you grabbing next?
Sandy Esprit 
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